Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition for a publisher’s ad inventory. The results

Industry experts dissect UK Govt’s review into the future of local news & the digital supply chain

Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the operation of the digital advertising supply chain including