An experienced educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow who lectures at Bournemouth University and runs themagazineexpert Ltd.
With more than 20 years’ industry experience her consultancy practice, themagazineexpert Ltd specialises in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies. In 2014 Mary published How To Launch A Magazine In This Digital Age (Bloomsbury) and has recently finished her second book, Business Strategies for Magazine Publishing (Routledge).
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates where membership packages are the way forward.