Bloomberg goes behind paywall after success with Businessweek subscription model

Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site, mobile applications, Bloomberg TV livestreams, videos and newsletters, starting from today.

To coincide with the launch, Bloomberg has also redesigned Bloomberg.com and rolled out several new digital features, such as voice-to-text, newsletters and event livestreams, to make its content easier to access and more useful for business professionals.

Speaking to The Drum ahead of the new paywall going live, Scott Havens, global head of digital at Bloomberg Media explains the company is putting its products behind a paywall because, like other publishers that have gone down a similar path, Bloomberg considers paywalls as a part of a larger experiment.

He adds that the move was natural as, since 2015, Bloomberg’s reach has grown by 85% to 93 million monthly unique visitors across on-platform and off-platform digital content.

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