Snap tests ecommerce with Snapchat Discover publishers

Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test.

A handful of Discover publishers have already tested this option, which lets users swipe up and buy a product from the recently launched store inside Discover that also offers Snapchat merchandise like sweatshirts and hats. Snap is not taking a cut of the revenue generated from sales at this time, a source told Digiday.

Beyond the publishing partners that have tested commerce within Snapchat Discover, two other Discover publishers said Snap has approached them about commerce to let them know it’s coming and to gauge their interest.

Snap declined to comment on the record, but has previously told Digiday that commerce on Snapchat is a big priority for the company. This includes working with advertisers like Nike to sell products in Discover.

Read more…

Further reading:

DigidayMedia buyers: Snapchat is focused on enabling commerce in ads  (Feb 2018)

AdAge: Snapchat approves branded content ads for Discover publishers   (March 2018)