Shell wins Grand Prix at the 2018 World Media Awards

The winners across the eight categories of the 2018 World Media Awards were announced last night at an exclusive VIP event held in central London. The Awards, now in their third year, are the only global awards to recognise brands, agencies and publishers who, together, create the most effective cross platform, cross border, content-driven advertising campaigns.

The awards were hosted by the World Media Group, a strategic alliance of the world’s leading publications which incorporates Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, TIME and The Wall Street Journal.

The biggest winner on the night was Shell, whose global campaign ‘Shell Brand GravityLight & Bedtime Stories’ created by MediaCom, picked up the World Media Awards Grand Prix, as well as winning the World Media Award for the Corporate Influencer category.

Shell’s campaign was in conjunction with GravityLight, a foundation which aims to improve the lives of people without electricity by providing clean, safe and affordable lighting. They embarked on a 50-day GravityLight roadshow across Kenya, capturing the progress of the roadshow through video and social media, and also created animated videos of GravityLight ‘bedtime stories’ told by high profile influencers, such as singers Pixie Lott and Luan Santana.

“The World Media Awards are a fantastic platform for demonstrating the value content offers brands for telling a powerful story that can resonate around the world, whether you are in London, Lagos or Kenya,” said Wendy Orhan, Senior Brand Communications Manager at Shell. “We were amongst stiff competition with so many fantastic entries this year, so to walk away with the Grand Prix is a real coup.”

A panel of 24 senior jurors from leading advertisers, agencies and publishers, presided over by four head judges – Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom  – had the difficult task of selecting the eight category winners and Grand Prix winner from the many entries that were received from around the world.

Emma Winchurch-Beale, President of the World Media Group and International Sales Director at the Washington Post commented, “For all the World Media Group members, great journalism and excellent storytelling, using honest and authentic voices from around the world, are of paramount importance every day.  In fact, as the World Media Group celebrates its 20th Anniversary this year, we can say it’s driven us for 20 years! That’s why it’s been such a pleasure this year to see the amazing entries that embody these values, with Shell being a very worthy winner.”

For more information on the World Media Awards and to see the winning entries in full, visit www.wm-awards.com/2018winners.