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The World Media Group* has unveiled the shortlist for its 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst others.
This year saw a record number of entries, up 150% since their launch three years ago, competing across eight categories. Full details about the awards can be found at www.wm-awards.com.
This year’s entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by Co-Chairs Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom.
Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, adds, “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do. It’s therefore really exciting to see the same values and qualities also reflected in this year’s entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”
The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March. Tickets are now available for purchase at https://www.eiseverywhere.com/wma2018.
All the winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.
The 2018 shortlist:
Automotive
| Brand/ Campaign | Entered by |
| Michelin: Drivestyle Season 02 | Wavemaker |
| Porsche: Cayman vs Drones | PHD Germany |
| SEAT Ibiza: The Most Danceable Campaign | PHD Germany
|
Brand & Media Owner Partnership
| Brand/ Campaign | Entered by |
| Coca-Cola Western Europe: FantaXYou: FantaXEurope | UM |
| International Association of Athletics Federations: You Can’t Beat Them, But You Can [Emoji] Like Them! | Storyful
|
| Samsung: Samsung Gear S3: The Ultimate Survival Companion | StarComWW
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| Shell: Make the Future | Fox |
| Star Alliance: Connecting Cultures | Wall Street Journal [WSJ Custom Studios] |
| The Barilla Foundation: Food Sustainability Index | The Economist |
Corporate Influencer
| Brand/ Campaign | Entered by |
| GE: Launching ‘Baker Hughes, A GE Company’: The Opening Bell for The Next Wave Of The Energy Revolution | Wavemaker
|
| HSBC: C-Suite Thought Leadership | Mindshare
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| Shell: Shell Brand Gravity Light & Bedtime stories | MediaCom
|
| UK DIT: Believe In The UK | Gyro |
Financial Services
| Brand/ Campaign | Entered by |
| Credit Suisse: What happens In Davos, Shouldn’t Stay In Davos | Credit Suisse
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| HSBC: Leveraging Agency Partnership In Driving Digital Acquisition | Mindshare
|
| S&P Global Ratings: Global Green Evaluations Launch | EI Advisory |
| UBS: Driving Business Objectives: Impact Investing and Innovative China | Spark Foundry |
Luxury, Lifestyle & Fashion
| Brand/ Campaign | Entered by |
| Hennessy XO: A New Perspective Of The Silk Road
|
KR Media France [GroupM] |
| Tiffany & Co.: HardWear Launch
|
Wavemaker
|
| Timberland: Flex In The City | Vizeum |
| Vente Privee: You Are The Stylist | IdeasforMusic |
Media & Entertainment
| Brand/ Campaign | Entered by |
| The Walking Dead: The Walking Dead Euro Tour | Fox |
| Universal Pictures – Despicable Me 3 | MediaCom |
| Warner Bros: Wonder Woman Project | Warner Brothers |
Technology & Telecoms
| Brand/ Campaign | Entered by |
| Canon: Live For The Story | PHD Media |
| Deutsche Telekom: The Lenz | MediaCom |
| E.on: Tomorrow Is .On | Entered by Vizeum |
| Samsung: Samsung Gear S3: The Ultimate Survival Companion | Entered by Samsung |
| Workplace: Workplace By Facebook Quartz Partnership | Gyro |
Travel & Tourism
| Brand/ Campaign | Entered by |
| Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 | Botswana Tourism |
| Faroe Islands Tourism: Faroe Islands Translate | Sansir and Mensch
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| Finavia Corporation: #LIFEINHEL | Dagmar |
| Star Alliance: Connecting Cultures | Wavemaker
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| Tel Aviv Lifeguard Tower Hotel | The City of Tel Aviv |
*About the World Media Group: The World Media Group, hosts of the independent World Media Awards, is a strategic alliance of the world’s leading publications which incorporates the Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, TIME and The Wall Street Journal, plus associate members. Its aim is to promote award-winning journalism and the role of international media.
