Sharethrough, the industry’s leading native supply side platform, has announced its Sharethrough for Publishers (SFP) product is now being used to power more than 1 billion direct sold monthly native ad impressions, cementing its status as the leading native supply side platform in the industry.
The figure represents a 4x growth in direct sold ad impressions across the last 18 months, from publishers using Sharethrough’s SFP software to sell in-feed native campaigns directly to brands. In the past twelve months, more than 60 publishers from across USA, Japan, Canada and Europe have sold more than 1 million native ad impressions directly, utilising their own brand equity and existing sales teams to increase native investments and boost ad revenue.
Sharethrough for Publishers is used by 1200 publishers globally – like Forbes, Rolling Stone and Sky Media – who make their in-feed native ad inventory available to thousands of brands and dozens of DSPs who buy through the Sharethrough Exchange.
“At VICE we view native as important to scale, reach and engage audiences with co-created content. Sharethrough have been an instrumental partner in the development of VICE’s native ad suite, helping to create innovative solutions that play a central role in promoting our content initiatives, while integrating seamlessly into the VICE editorial experience,” said Shyam Panchal, Director of Digital Products, VICE.