Guardian US has racked up more than 300,000 paying supporters in the year since it began asking American readers to voluntarily contribute funds to support its journalism.
The contributions now account for more than a third of the newspaper’s revenue.
“Because The Guardian is owned by the Scott Trust, with no shareholders or powerful proprietor to please, all of our profits are reinvested in our journalism,” wrote John Mulholland, editor of Guardian US, and Evelyn Webster, CEO, in a 2017 annual report released to readers.
The group of U.S. supporters include a mix of members, recurring contributors, one-time contributors and digital subscribers, according to the company.
The Guardian does not ask readers to commit to paying a certain amount every month for a year, like most digital subscriptions, but instead to make a one-time payment, or set up monthly payments, starting from $2.