Addition of Lighthouse Datalab team pushes Condé further into the realms of data science and its vast potential.
Condé Nast has this week announced it has acquired the team from Lighthouse Datalab, a data solutions firm focused on creating value by extracting actionable insights from client data. As a result, founder Sriram Subramanian has been named Head of Data Science, Condé Nast, and will be leading the company’s data science efforts. He and his team join Condé Nast’s data group, which works across consumer and marketing technology products to better serve evolving consumer and client needs.
“The acquisition of the Lighthouse Datalab team underscores Condé Nast’s commitment to growing our data science capabilities, which is providing tremendous value to our clients through both audience targeting and demonstrating the superior ROI marketers can achieve by aligning with our premium content and brands,” said Karthic Bala, head of data strategy for Condé Nast. “Lighthouse has done industry-leading work in data analysis and visualization, AI and programming, and we look forward to leveraging their expertise and taking our industry-leading capabilities to the next level.”