Changes to Facebook’s news feed are a case of “keep calm and carry on”, according to Trinity Mirror’s group digital director, as news organisations agree that a diversity of traffic sources is key.
He said: “Adweek in the US described it as a nuclear bomb – I think that’s slightly overegging it.
“Clearly we don’t know. At the moment it’s too early to say what the changes will mean. From a strategy point of view I don’t think it will change what we do. We have always operated on the basis that you have to diversify your supply-base in terms of traffic.”
He said Facebook made up a “decent minority” of Trinity Mirror’s online traffic, but that the social platform is not the “be all and end all”.
He said the changes “might have a more negative effect on pure digital players” but that for more established publishers it was a “wait and see” situation, adding: “Keep calm and carry on is the mantra”
“There are lots of things that when you run a digital business you have to deal with and this is just one of those,” he said.