Inside Marie Claire’s pop-up experiential shop in New York’s SoHo

In an effort that took a year to come together, Hearst’s Marie Claire launched its own retail location last week. The shop, called The Next Big Thing Concept Shop, is a pop-up shop that brings magazine pages to life, featuring fashion, beauty, entertainment, technology and wellness interwoven with innovative technology.

“The idea of the Next Big Thing has always intrigued us, because I think everyone wants to know what the next big thing is about,” said Nancy Berger, vice president/publisher of Marie Claire. “It’s been a platform we’ve focused on editorially for the last few years. We even dedicated an entire issue to the Next Big Thing last January. We thought we could take that content and create a retail environment that would bring Next Big Thing to life.”

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