The Financial Times has investigated the scale of domain spoofing occurring against its site, and has been shocked by the results.
The publisher has found display ads against inventory masquerading as FT.com on 10 separate ad exchanges and video ads on 15 exchanges, even though the FT doesn’t even sell video ads programmatically, with 300 accounts selling inventory purporting to be the FT’s. The scale of the fraud uncovered is vast — the equivalent of one month’s supply of bona fide FT.com video inventory was fraudulently appearing in a single day. The FT has estimated the value of the fraudulent inventory to be £1 million ($1.3 million) a month.
“The scale of the fraud we found is jaw-dropping,” said Anthony Hitchings, the FT’s digital advertising operations director. “The industry continues to waste marketing budgets on what is essentially organised crime.”