OpenX acquires two tech companies to provide advanced protections for publishers

OpenX, the global leader in quality programmatic advertising, has announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with total quality control over their business with the ability to maximize audience and inventory protections.

In the coming months OpenX will integrate Mezzobit and PubNation’s technology management and quality control technologies within its platform to provide publishers with an advanced enterprise solution, specifically designed to address the increased complexity of managing ad creatives in a header bidding and container environment. The acquisitions will complement OpenX’s substantial quality initiatives, which have consistently earned the company top rankings globally in independent quality reviews.

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