Reuters Institute report highlights UK readers’ behaviours on desktop

UK readers who consume news on desktop tend to go to more established outlets in the early stages of a breaking story, using newer or smaller brands later on to get additional angles or answers to specific questions, shows a report published by the Reuters Institute for the Study of Journalism (RISJ).

A small number of publishers, such as BBC, the Guardian, and Mail Online largely dominate online news consumption in the UK, the research found, and the trust readers have in them means they are sought out directly and frequently, regardless of story.

Other national and digital-only brands, who get most of their readers through search and social, are able to capture the attention around certain stories due to speed and type of formats used, but they do not keep readers engaged for as long.

Read more…