Magazines thrive on social media

Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in the first quarter of 2017, up nearly 5% compared to last quarter.

That’s according to the latest Magazine Media 360° Social Media Report from MPA – The Association of Magazine Media.

Facebook continues to be the most popular social-media platform for magazines, with a 43% share among the five networks tracked. MPA also says Facebook has more than twice as many likes for magazine pages than Twitter followers of the same brands.

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