Vanity Fair is planning to roll out a digital paywall.
Vanity Fair editor-in-chief Graydon Carter wants the new paywall ready in the next two to six months, according to communication seen by Yahoo Finance. Years ago, the magazine very rarely made select print features subscriber-only (like a 2014 cover investigation on Edward Snowden) but it did not have any formal, metered paywall.
The new move comes after the Conde Nast title saw its web traffic and digital revenue go up recently. Adweek reported that VF.com’s 14 million monthly unique visitors last October was up 27% over a year before. And its digital revenue was up 74% year over year.
Perhaps that’s why Carter believes now is the time for a paywall. So, will online readers pay up?