Tata Motors drives away with top prize at the 2017 World Media Awards

The winners of the 2017 World Media Awards were announced at an exclusive VIP event held at The Ham Yard Hotel in London. Launched by the World Media Group, the World Media Awards, now in their second year, are the only global awards to recognise brands and agencies that are creating the most effective cross platform, cross border, content-driven advertising campaigns.

The biggest winner on the night was Tata Motors, whose global campaign ‘From Zica to Tiago’ created by Maxus Global, picked up the World Media Award Grand Prix, as well as winning the World Media Award for the Automotive category.

“We’re delighted to have won this prize,” said Nick Vale, Worldwide Head of Planning at Maxus Global. “Supporting quality journalism in 2017 is something which I think is important to all of us. To do it by entering the World Media Awards and then winning – that’s super special. We’re absolutely thrilled.”

Emma Winchurch-Beale, President of the World Media Group and International Sales Director at the Washington Post commented, “We were delighted to see a notable increase in entries for this year’s World Media Awards with an impressive array of submissions from all over the world. As advertisers strive to target consumers globally, a successful content-driven ad campaign can be a powerful way to tell a brand’s story across multiple channels and borders.

“Tata Motors’ entry ‘From Zica to Tiago’ is a great example of this, inspiring consumers to truly engage with the brand on a personal level. Demonstrating authenticity, openness and collaboration, this innovative campaign is well-deserving of the Grand Prix award.”

A panel of 30 senior judges from major brands, agencies and media owners, presided over by three head judges – Ian Armstrong, Global Advertising General Manager, Jaguar Land Rover, Sanjay Nazerali, Global Chief Strategy Officer with Carat Global, and Raquel Bubar, Director T Brand Studio International at The New York Times – had the challenge of selecting seven category winners and a Grand Prix winner from the many entries that were received from across the globe.
The winners of the World Media Awards 2017 are:

Result Brand Campaign Lead Agency



World Media Award Automotive



Winner Tata Motors From Zica to Tiago Maxus Global


Highly Commended Lexus Europe Lexus Life RX ZenithOptimedia



World Media Award Corporate Influencer



Shell Shell – Best Day of My Life MediaCom
Highly Commended GE Driving the Digital Industrial Transformation: GE’s 125 Year Old Story MEC Global



World Media Award Financial Services



Winner UBS UBS Brand Re-launch Mediavest | Spark



World Media Award Lifestyle and Luxury


Highly Commended The Idle Man #StyleMadeEasy The Idle Man




World Media Award Media and Entertainment



Winner Universal Pictures Universal Pictures’ Sing MediaCom




World Media Award Technology and Telecoms


Winner bet365 Pioneering In-play Betting and Communicating it to the Masses Drummond Central


Highly Commended Deutsche Telekom Deutsche Telekom – Sea Hero Quest MediaCom




World Media Award Travel and Tourism



Winner Visit Faroe Islands and Atlantic Airways Sheep View Sansir & Liquidminds





Winner Tata Motors From Zica to Tiago Maxus Global