World Media Awards 2017 shortlist announced

With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist. Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East.  The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, Ernst & Young and McDonalds.

The entries were shortlisted by an international team of 30 senior jurors from brands, agencies and publishers including Co-Heads: Ian Armstrong, Global Advertising General Manager at Jaguar Land Rover, Raquel Bubar, Director T Brand Studio International at The New York Times and Sanjay Nazerali, Global Chief Strategy Officer at Carat Global.

Says Nazerali, “Telling compelling brand stories across markets is a major challenge, so I have been impressed by many of this year’s entries. In particular those which found universal truths that span international borders, rather than ephemeral campaign ideas. Also, it has been great to see storytelling across connected touchpoints, where the story is extended through reinvention for each channel – that’s where it gets clever.”

The World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.  Entries were split across seven categories and the shortlist for each is as follows:


Brand Entered by Entry name
BMW BMW Group BMW – Beyond 100
Lexus Europe Zenithoptimedia Lexus Life RX
Michelin MEC Global Michelin’s Car Connections – Content & Engagement Platform
Tata Motors Maxus Global From Zica to Tiago

Corporate Influencer

Capgemini Havas Media International Capgemini Innovators’ Race
Dassault Systèmes MediaCom Dassault Systèmes – Ideal Worlds
GE MEC Global Driving the Digital Industrial Transformation: GE’s 125 Year Old Story
Ernst & Young MediaCom Ernst & Young – Building a Better Working World
Go Send 360Media Global Influencers
Shell MediaCom Shell – Best Day of My Life

Financial Services

Ernst & Young MediaCom Ernst & Young – Building a Better Working World
HSBC Mindshare World Start Today
UBS Starcom Mediavest Group UBS Brand Re-Launch
Visa MEC Global Improvathlon – Best Real Time Marketing

Lifestyle & Luxury

The Idle Man The Idle Man #StyleMadeEasy
The North Face (VF Corp) Vizeum The North Face ThermoBall – Defy Weather Whatever
THE OUTNET.COM Havas Media International THE OUTNET.COM is the Most Fashionable Fashion Outlet

Media & Entertainment

McDonalds OMD McDonald’s Player Escorts at Euro 2016
Michelin MEC Global Michelin’s Car Connections – Content and Engagement Platform
Universal Pictures MediaCom Universal Pictures’ Sing
Visa MEC Global Improvathlon – Best Real Time Marketing
Walt Disney Studios OMD The Magic of Disney Juniors

Technology and Telecoms

bet365 Drummond Central Pioneering In-Play Betting & Communicating it to the Masses
Dassault Systèmes MediaCom Dassault Systèmes – Ideal Worlds
Deutsche Telekom MediaCom Deutsche Telecom – Sea Hero Quest
Samsung Starcom Mediavest Group Winning Social Gold at Rio
Sony MediaCom Sony – #ChampionsSofa

Travel & Tourism

Airbnb Starcom Mediavest Group Live There Split-Narrative Cinema
Destination Canada Destination Canada Explore Canada
London & Partners London & Partners Fans of London
Marriott International MEC Global Marriott Testbed – Becoming the ‘Real Deal’
Visit Faroe Islands & Atlantic Airways Sansir Sheep View

The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 6th April 2017 – along with the Grand Prix winner which will be selected by the jury from amongst the category winners.  All shortlisted entrants have received two free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase by contacting

Winners’ perks: As well as receiving a prestigious trophy on the night, all the victors will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg.