Content sharing – the rising publishing trend

Readers have become “numb” to large volumes of content. Sharing content has become the trend in publishing to keep readers happy – and their own pockets satisfied.

A recent report by The New York Times concluded that “too many” of the hundreds of stories it published on a daily basis “lack significant impact or audience” and that they failed in the most basic function that The Times’ content ought to serve: to make it a “valuable destination.”

So what do readers want?

Readers want efficiency. They want value, and expert information that serves a purpose. Josh Topolsky, founder of The Outline predicts that there is a “new business emerging.” The publishing industry is in retreat, and readers are becoming numb.

Digital publishing changed what readers expect, and how the market works. Content producers were no longer limited to page counts, printing costs, or desperation for the coveted ‘ad-fillers.’ This led to a snowball of content production with no leash to restrain the number of articles. The Daily Mail spits out 1,200 written stories daily (not to mention video), and the likes of The Washington Post writes 500, but posts hundreds more that they acquire from wires services (another handy tool to generate and recycle content). Trending stories are repeated on various sites, and so the story goes.

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