Vevo publishes its first-ever print magazine to promote emerging artists

Vevo is relying on an unlikely promotional vehicle for its newest slate of up-and-coming artists: The major label-owned music video platform published its first-ever print magazine this week to announce its “Ones to Watch” list of artists that are destined for big things in 2017. The Ones to Watch list is the evolution of Vevo’s dscvr program, which was originally developed by Vevo’s U.K. team to highlight up-and-coming artists.

Vevo will distribute the magazine in select stores and music venues across the U.S. and the U.K., and is also going to release an electronic version on its website. The company also began to showcase two of the 20 artists included in the list, Maggie Rogers and Jorja Smith, on its website as well as through its apps and distribution partners Tuesday.

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