World Media Awards – for content-driven ads – launch for second year

The World Media Group has announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their inaugural year in 2016. The global WMAs are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

Rupert Turnbull, President of the World Media Group and Vice President EMEA, Time Inc, says, “We could not have been more pleased with the breadth, depth, quality and geographical spread of entries to the World Media Awards in our first year – but we want to make year two even bigger and better.

“We are therefore delighted, once again, to have recruited a high calibre judging panel that extends across international advertisers, agency experts and editorial specialists, and to have extended entry categories too. We hope that anyone involved in creating bold, creative strategies for engaging with international, influential audiences will enter and would love to see even more entries originating from all corners of the globe.”

How to enter: For the second year running, entry to the WMAs at is totally free. Entries open on Thursday 1st December 2016 and all categories can be entered by advertisers and their media, PR and creative agencies while media owners are only permitted to enter the new Entertainment and Media category directly. Campaigns must have intentionally targeted audiences in at least four countries and 75% of activity needs to have been implemented in 2016. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday 16th February 2017.

Judging: To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury will number over 20 heavy-weight judges from brands, agencies and media owners and is presided over by three Co-Heads: Ian Armstrong, Global Head of Advertising at Land Rover, Sanjay Nazerali, Global Chief Strategy Officer with Dentsu Aegis, and Raquel Bubar, Director T Brand Studio at the New York Times. 

Sanjay Nazerali comments, “We will be looking for work with a truly international reach and which creates debate, informs, inspires, engages with specific communities or otherwise really gets people talking. Campaigns which demonstrate innovative ways of weaving their story across multiple touchpoints will be highly regarded and, although great creativity is incredibly important, ultimately what we will need to see is proof of effectiveness. I’m really looking forward to judging these awards and getting the inside view on the world’s best cross-border, content-driven ad campaigns.”