Canada’s government removes its advertising from newspapers

One of the reasons for the decline in revenue at Canadian newspapers has been a federal government decision to transfer its advertising to other online outlets.

CBC News has obtained an official report, “Newspapers in Canada: the new reality of a traditional industry”, which states:

“Between 2008-09 and 2014-15, the proportion of ad spending fell by 96% for daily newspapers and 31% for community newspapers while increasing by 106% for the internet.”

The report goes on to record the overall decline of Canada’s newspaper companies, where there have been closures, merged titles, the elimination of Sunday issues and continual editorial cutbacks.

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